APEA HONORED NCB AS "INSPIRATIONAL BRAND 2023"

On October 5, National Citizen Commercial Joint Stock Bank (NCB) proudly received the "Inspirational Brand 2023" award by the Asia Pacific Enterprise Awards (APEA), recognizing outstanding Asian companies with brands, products, and services that positively impact the community.

Launched in 2007, APEA is one of the continent's most prestigious annual awards, attracting more than 1,000 participating companies from 16 countries and markets each year. To be named in the "Inspirational Brand 2023" category, NCB has surpassed hundreds of candidates through independent evaluation and interview rounds with strict criteria from experts and the appraisal council of APEA.

NCB Bank honored to receive the "Inspirational Brand 2023" award from APEA

Commenting on NCB Bank at this year's awards, the APEA 2023 Panel of Jurors stated, "We are very impressed with NCB's initiative and determination in renewing itself to maintain its position in the Finance - Banking industry. By implementing effective business and branding strategies, NCB has created sustainable values and made positive contributions to society."

In recent years, NCB has made significant investments and transformations in many aspects, especially in technology platforms and product-service solutions. As a result, the bank constantly improves the customer experience and meets all customers' needs, from personal life to business development.

In 2023, NCB upgraded the NCB iziMobile application for retail customers into a neat, secure, and modern "pocket-sized digital bank," meeting the diverse service and payment needs of customers with 24/7 connectivity. Additionally, the bank "stood alongside" businesspeople and companies through digital banking solutions such as NCB iziBankbiz for corporate customers and business expansion loans with favorable interest rates. NCB supported businesses in overcoming adversity during the COVID-19 pandemic by providing a variety of financial products, including interest rate reductions, debt repayment term restructuring, debt relief, etc., thereby collaborating with the State Bank of Vietnam and the government to regain economic control and recovery.

In parallel with the investment in the in-depth digitalization of banking services, NCB also promotes cooperation with numerous domestic and foreign major partners, gradually building a comprehensive digital ecosystem, enhancing experience, and increasing value for customers. Products and services developed based on customer understanding and centricity have also met the needs and gained the trust and praise from the community.

NCB's products and services are developed based on customer understanding, thereby receiving the trust and praise from the community.

Mr. Ta Kieu Hung, Chief Executive Officer of NCB, remarked with pride on this journey of innovation and proud milestone, "The award is not only a "sweet fruit" that comes from the NCB team's ceaseless efforts in recent times, but also a motivation for us to continue innovating, creating, and delivering increasingly superior products and services, satisfying customers' high expectations, providing sustainable value for the community, and establishing ourselves as a dependable companion on the path to success for millions of Vietnamese dreams."

It is known that NCB is also working with the world's leading strategic consulting partner to implement a new strategy for the bank in the 2023–2028 period and in the long term, aiming for healthy, safe, and effective development, contributing to elevating the bank's position and opening new horizons in the coming time.

The "Inspirational Brand 2023" award was presented in conjunction with NCB's recent 28th anniversary, a momentous occasion marked by a breakthrough transformation in the bank's operating capacity, technology platform, strategy, and solutions. This signifies the bank's resolute commitment and robust initiatives in the process of restructuring and transitioning towards strategic objectives.​

The recognition from APEA and other prestigious domestic and international organizations in recent times also affirms NCB's progress on the journey to fulfilling its commitment to accompany customers anytime, anywhere, contribute to industry growth, and bring positive values to the community.