Justifications for NCB's recent success in attracting top talent

Professional and dynamic work environments, competitive human resource policies, and effective human resource development plans are elements that attract high-quality talent, alongside traditional considerations.

The trend of choosing "a promised land"

The need for proficient banking and finance professionals is consistently rising in tandem with the industry's expansion. In the context of banks undergoing simultaneous digital transformation, finding staff with the requisite capabilities to align with the new strategy is more critical. Numerous banks have implemented appealing human resource policies and specialized talent acquisition tactics, focusing on certain demographics, such as those proficient in digital technology and Vietnamese professionals employed at financial technology hubs in industrialized nations. Simultaneously, several banks undergoing significant transformation and seeking to renew their teams are also targeting young applicants who demonstrate a willingness to learn, contribute, and develop in the future.

Moreover, specialists indicate that the recruiting industry has seen significant changes in recent years. For senior jobseekers, monthly pay has ceased to be the primary consideration when selecting a job. Alongside salaries and bonuses, they anticipate the long-term benefits that the organization provides and the contributions they may make to its development.

The dramatic changes in the past 3 years have made NCB an ideal choice for many talented candidates

The 2023-2024 recruitment market analysis by TopCV indicates that "career path" is the foremost criterion in employee evaluation. This is the primary motivation for job changes among employees (57.54%), followed by compensation and bonuses. Senior personnel (5-10 years of experience) prioritize corporate culture and the alignment of vision and goal with the business. The company strategy and vision of the leader significantly impact the decision-making of candidates, particularly senior personnel, alongside elements such as the work environment, remuneration policy, and the organization's human development plan.

This elucidates the transformation in banking people during the last 2-5 years, during which prominent recruiting brands have surfaced in the joint stock commercial banking industry, such as Techcombank, VPBank, NCB, SHB, and HDBank. NCB (National Citizen Commercial Joint Stock Bank) has undergone significant transformations over the past three years and is regarded as one of the banks with a highly experienced and professionally competent team, particularly among its senior personnel, in the current finance and banking sector.

Building a favorable environment for good seeds to germinate

At the HRAA (HR Asia Awards) in early August, NCB was recognized for the second consecutive year as one of the "Best Companies to Work for in Asia 2024." The bank's spokesperson stated that NCB is executing a new development plan in collaboration with a globally renowned strategic consulting firm and is recruiting people to engage in the bank's total transformation. "We are cultivating a professional and vibrant workplace with exemplary human resource policy. Employees will encounter several obstacles as well as enough possibilities for advancement and self-assertion," affirmed Mr. Ta Kieu Hung, CEO of NCB.

NCB was honored as “Best Companies to Work for in Asia” for the second consecutive time

Ms. Vo Thi Thuy Duong, Deputy CEO responsible for Human Resources at NCB, articulated the bank's strategy to enhance its reputation and appeal to candidates, particularly in recruiting senior personnel from the banking sector. She stated, “We have implemented comprehensive adjustments to ensure that NCB's human resources offer benefits and competitive conditions relative to the market, thereby attracting suitable individuals. Simultaneously, we strive to cultivate a conducive atmosphere for optimal seed germination and fruitful outcomes. The confidence in the NCB recruiting brand among human resources stems from the favorable transformations and the bank's ongoing commitment to human resource development in recent times."

At the recent HRAA awards, NCB achieved an outstanding score of 4.6 out of 5 points. All three factors—Core Values, Personal Values, and Group Values—of the bank attained ratings of 4.43, 4.67, and 4.71, respectively, significantly above the average score of the organizations involved in the study. In response to the survey question, "Are you willing to recommend NCB as an ideal workplace to relatives and friends?" 94.4% of participating employees expressed agreement, whereas the average score for the firms involved in the poll was 78.4%.

NCB consistently recognizes individuals as the fundamental element of growth

"Participating in the extensive transformation of a bank with a long-term vision and ambitious, distinct, and challenging objectives established by NCB is a rare and invaluable professional opportunity for me. A significant number of young individuals in my group received training overseas or relocated from multinational corporations. We evaluate the current professional environment and have policies that are on par with those of large corporations. The prospects for personal development and advancement are more accessible" said Thu Ha, currently working at the Data and Digital Transformation Division of NCB.

NCB is progressively solidifying its esteemed brand in the industry, always prioritizing the human element. Simultaneously, fostering the development of new human resources to address contemporary demands.