NCB: ROBUST TRANSFORMATION, ENHANCED CUSTOMER EXPERIENCE

After two years of robust transformation with comprehensive investment in resources, technological solutions, and improvement of product and service quality, National Citizen Commercial Joint Stock Bank (NCB) is emerging as one of the most trusted choices for customers.

Flexible adaptation

Known as one of the joint-stock commercial banks with nearly 30 years of establishment and development, NCB has gradually solidified its standing in the system of credit institutions as well as in the community. Despite its average scale, NCB is highly praised for its capacity to satisfy the diverse requirements of retail and corporate customers, especially for its recent innovations and development potential.

In 2022, amid difficulties and challenges imposed on the banking industry, NCB not only focused on internal stability and sustaining system security but also turned risks into opportunities through robust restructuring. A series of new human resources, business, and investment policies have been comprehensively implemented by the bank, with a focus on digital transformation and the development of modern, customer-centric digital banking services.

NCB focused on internal stability and implemented robust restructuring

Thanks to flexible adaptation to changing times and strategic vision, the bank has achieved positive initial results. As of September 30, 2023, NCB's total assets reached 91,600 billion VND, marking a 17% YOY increase.

Notably, by the end of the third quarter of 2023, total customer deposits at NCB reached more than 75,361 billion VND, an increase of nearly 5,000 billion VND compared to the end of the second quarter and an increase of more than 4,000 billion VND compared to the end of 2022. In particular, deposits from the retail customer segment reached VND 68,605 billion, a sharp increase of 6,683 billion VND (10.8%) compared to the end of 2022 and an increase of 5,271 billion VND (8.3%) compared to the end of the second quarter. These results show the increasing trust of customers, especially retail customers, in the stable, transparent, and developing operation of NCB.

Comprehensive transformation

Proactive and decisive in developing a "new version of NCB" with increasing competitiveness in the market and bringing the highest value to customers, NCB has announced its implementations of bank-wide synchronized action plans.

Human resources development and streamlining operations are given particular emphasis, guided by the principles of agility, flexibility, and efficiency. In particular, NCB's senior leadership team is strengthened with the participation of dedicated personnel with extensive expertise and experience in the Finance-Banking industry.​ Meanwhile, compensation and benefits policies and corporate culture activities for employees are also strongly promoted. Last August, surpassing hundreds of candidates at the HR Asia Awards, NCB was honored to receive the "Best Place to Work for in Asia 2023" award.

NCB upgrades to bring an increasingly satisfactory experience to customers

In addition, the bank also continuously invests in technology infrastructure with the goal of maximizing digitalization in every customer experience. ​Currently, NCB has upgraded the T24 core banking system to the most modern R21 version in Vietnam, increasing user service speed and strengthening internal management and operations. Digital transformation projects are continuously deployed to help customers have a smoother and more convenient experience, such as the core card system upgrade, application of eKYC process for account opening, cardless withdrawal at ATMs, etc.

NCB also upgraded the NCB iziMobile digital banking application for retail customers to become a more modern, secure, pocket-sized digital bank, minimizing operational time with a seamless user experience. Hence, the application earned praise from users and was awarded by the Global Banking & Finance Awards as the "Most Innovative Retail Banking App Vietnam 2023—For NCB iziMobile Application." Additionally, the bank launched NCB iziBankbiz, a digital bank tailored to the needs of corporate clients that assisted organizations in digitizing financial management, reducing the burden of operational resources, and stimulating business growth.

It is known that NCB has officially signed a cooperation agreement with the world's leading strategic consulting partners to shape the most suitable strategy for NCB in the new phase. After 2 years of unleashing internal strength, the new strategy for the bank in the 2023–2028 period and in the long term, aims for healthy, safe, and effective development, contributing to elevating the bank's position and opening new horizons in the coming time.