NCB UNDERGOES COMPREHENSIVE TRANSFORMATION, CONTINUOUSLY ENHANCING CUSTOMER EXPERIENCE

In 2023, National Citizen Commercial Joint Stock Bank (NCB) undergoes a significant overhaul, including comprehensive innovation in its visual identity and customer experience. The bank collaborates with top-tier strategic consulting partners globally to progress towards its strategic objectives.

"NCB New Version"

One of NCB's notable changes in 2023 is relocating its new Head Office to 25 Le Dai Hanh, Hai Ba Trung, Hanoi. The building is situated in a prime location, intersecting three major streets: Ba Trieu, Le Dai Hanh, and Thai Phien. This location offers excellent accessibility and connectivity for transportation. The bank also prioritizes investments in space and landscaping to enhance the customer experience and provide an inspiring work environment for its staff.

NCB made significant enhancements in operational efficiency and made substantial investments in technology platforms, solutions, products, and services. Additionally, the bank achieved a significant milestone by entering into a cooperative agreement with a globally renowned strategic consulting partner. This partnership aims to implement a new long-term strategy for the bank from 2023 to 2028 and in the long term. The new strategy, set to be vigorously implemented in the coming years, promises substantial breakthroughs and continuous value addition for customers.

NCB has consistently improved and innovated to enhance customer experience

NCB's transformations have yielded positive results, with the bank experiencing its fastest customer growth in 2023 compared to recent years. Statistics show that the customer base at NCB increased by over 33% in the first 9 months of the year compared to the same period last year. The bank aims to reach 1 million customers in 2023. By the end of Q3 2023, the total customer deposits at NCB exceeded VND 75,361 billion. This represents a growth of about VND 5,000 billion compared to the end of the previous quarter and an increase of over VND 4,000 billion compared to the end of 2022, in which the deposits from retail customers increased significantly by 10.8% compared to the end of 2022. The results indicate a growing trust of consumers, particularly retail customers, in NCB's reliable, transparent, and advancing operations.

Creating an ideal work environment

Simultaneously with the complete overhaul of its systems and the involvement of dedicated personnel with extensive expertise in the Finance-Banking industry, NCB focused on building the best working conditions for staff development. Twelve human resources projects were implemented alongside competitive welfare policies in the market, integrating digital transformation into HR management.

NCB focuses on enhancing the quality of human resources and offering opportunities for employeess' growth.

In 2023, NCB was honored with the HR Asia Awards for being one of the "Best Companies to Work for in Asia 2023." In response to the HRAA survey query, "Would you recommend NCB to your family and friends as an ideal workplace?" NCB received a score of 4.86, far exceeding the average of 3.93.

"We always emphasize investment and dedicate ourselves to building a quality working environment. We aim to provide the best human resources policies and personal development opportunities for our staff, contributing to building high-quality human resources for the Finance-Banking industry," shared a representative of NCB.

Powerful Digital Transformation

NCB actively invests in IT infrastructure to fully digitize all client encounters, keeping up with the growing trend of digital transformation. NCB has recently upgraded its T24 core banking system to the latest R21 version, resulting in improved user service speed and enhanced internal management and operations. Clients benefit from a range of digital transformation initiatives, including upgrading the card core system, implementing eKYC processes for account opening, enabling cardless cash withdrawals at ATMs, etc.

NCB consistently introduces technologically advanced products and services that closely align with customer needs.

Fulfilling the commitment to accompany customers anytime, anywhere, NCB has enhanced its NCB iziMobile digital banking application for clients, transforming it into a secure and contemporary "pocket-sized digital bank." This upgraded version offers a seamless user experience and has received high praise from users. It was also recognized as the "Most Innovative Retail Banking App in Vietnam 2023" by the Global Banking & Finance Awards, specifically for the NCB iziMobile application.

Simultaneously, NCB launched NCB iziBankbiz, a digital banking platform tailored for corporate clients. This platform facilitates the digitization of financial management for companies, reduces operational resource burdens, and fosters business development. Companies greatly value NCB's digital bank, which has been recognized as one of the "Top 50 cool products and services in Vietnam 2023" by VnEconomy.

NCB has demonstrated its growing competitiveness in the market through a range of comprehensive and synchronized developments, positioning itself for significant advancements in the near future.