UNIQUE NORDIC CHRISTMAS CHECK-IN AT NCB

Integrating modern technology and unique effects, the Nordic Christmas space at National Citizen Commercial Joint Stock Bank (NCB) brings customers and residents of the Hanoi Capital super exciting moments.

The Christmas atmosphere has spread to every street corner. In Hanoi, people, especially the youth, dressed up for check-in photos at many beautiful and unique spots to capture memorable year-end moments.

Brightening up the intersection of Ba Trieu - Thai Phien - Le Dai Hanh, the Christmas space, newly and creatively decorated by the National Citizen Commercial Joint Stock Bank (NCB), is one of the "hottest" check-in spots for this year's festive season.

The entire main lobby area of the building has been transformed by NCB with a series of colorful lights and brilliant miniature set-ups, beautifully themed around Nordic Christmas. In 2022, NCB excited Hanoians with a Christmas space resembling European streets filled with drifting white snowflakes. This year, the bank opened a magical Christmas that took visitors on a journey to a magical fairy-tale world.

A giant golden bell house measuring 6m in height and 5m in width, which stands out amidst sparkling Christmas trees and cheerful fairy tale characters from the faraway land, has been "magically" transported to the heart of the city. It holds the surprise gift that NCB has prepared for its customers this holiday season.

Upon entering the 15-meter Bell house, visitors can't help but marvel at the scene as if they are being "lost in a fairyland" with a brilliantly illuminated Christmas tree at the center. Modern technology is integrated and uniquely designed with flat surfaces, produced by a series of iridescent mirrors, creating a unique and distinctive effect. Every time the glowing Christmas tree rotates, it will create a unique and sparkling lighting effect, creating an enchanting light space and an unprecedentedly unique experience for visitors.

NCB's Christmas space, which delivers "beautiful pics wherever you take", attracts a large number of young people to take check-in photos and unleash their creativity. Many impressive photos of this year's Christmas season at this five-way intersection were shared by visitors with friends and family.

Quynh Trang (Hoan Kiem, Hanoi) excitedly shared: "I am very impressed with NCB's Christmas decorations, which not only bring a vibrant and warm atmosphere to the festive season but also bring a different experience thanks to modern technology, like opening up a magical world when you step inside."

The Christmas space "Touch the Gleaming Light—Unlock a Million Dreams," which draws inspiration from light and technological harmony, is also one of the first significant activities that NCB has organized at the new Head Office since its opening at a prime intersection in the heart of Hanoi in August 2023. This is also part of a series of activities marking the transformation of NCB, aiming to create a new NCB that is youthful and dynamic, while constantly improving the customer experience through convenient, secure, and high-quality products and services.

Previously, in 2023, NCB continuously underwent transformative innovations. The bank strengthened its operational capabilities, with the participation of a series of highly skilled and experienced personnel in the fields of corporate governance and banking finance, strongly deployed comprehensive digital transformation, and improved customer experience. Additionally, NCB officially signed a cooperation agreement with the world's leading strategic consulting partners to implement the new strategy for the bank in the 2023–2028 period and in the long term that aims for healthy, safe, and effective development, contributing to elevating the bank's position and opening new horizons in the coming time.