NCB uses music to convey the message of unlocking a million dreams

With the companion of NCB, the MV "Mo La Phai Mo" (which literally translates to "To Dream Is To Open") features a contemporary folk aesthetic and a message that inspires young people to have the courage to imagine and act with audacity.

Miu Le has just reemerged on the Vietnamese music scene with the MV "Mo La Phai Mo," which she co-produced with National Citizen Commercial Joint Stock Bank (NCB), following the inadequacy of her most recent return, "Co Don" (which literally translates to "Loneliness"). The song's upbeat composition and vivid imagery serve as motivation for the aspirations of numerous consumers whose "just dreams" have yet to be realized. With the release of this new song, Miu Le introduces the audience to a genre of music that incorporates contemporary folk influences for the first time.

Through collaboration between Miu Le, Yuno Bigboi, and DTAP—the production collective responsible for numerous recent "hits"—this composition was created. DTAP deftly integrates the distinctive tones of traditional instruments with contemporary, adolescent rap melodies to create a harmonious composition. Each was designed to effectively communicate a positive message, urging individuals to embrace the beauty and value of aspirations, regardless of their magnitude.

MV "Mo La Phai Mo" is a perfect combination of Miu Le, Yuno Bigboi, and DTAP under the companionship of National Citizen Commercial Joint Stock Bank (NCB). Photo: NCB

Miu Le transforms into an urban girl in the midst of her youth at the outset of the MV. She is confronted with a series of dilemmas and decisions: should I continue to huddle in a secure sanctuary, or should I boldly venture out into the world and courageously pursue my dreams? This state of uncertainty and perplexity is all too common for many young people to endure in the present day. They swerve, put off action, dread failure, and ultimately falter in pursuit of their own aspirations.

In the subsequent scene of the music video, the figure of "dream" fortune teller Yuno Bigboi materializes as an unseen force, offering practical guidance to the unsteady Miu Le and bringing her back to reality. Not only does the rhyme scheme between "open" and "dream" produce a humorous and appealing melody, but it also has multiple connotations concerning the resolve to create opportunities and valuable possessions for oneself. When "new year, new life, everything makes new me" occurs, the answer to the query "being stuck or successful" will become clear. A magical world will exist when the doors of a million aspirations are opened and those dreams are realized.

Miu Le tries her hand at the music genre with contemporary folk influences for the first time in her new MV. Photo: NCB

"Mo La Phai Mo" serves as more than a mere celebratory track marking the onset of spring; rather, it imparts a significant message authored by youth artists in collaboration with the National Citizen Commercial Joint Stock Bank (NCB). That is, to dare to dream and to dare to act in order to realize numerous aspirations. NCB Bank plays a pivotal role in facilitating the realization of customers' aspirations by offering a wide range of financial services and a steadfast commitment to acting as an efficient conduit through which these aspirations manifest in tangible joy.

NCB accompanied numerous youth artists on the music program NCB Sing & Share in 2023, prior to the release of "Mo La Phai Mo," with the inscription "Open NCB—Open A Million Dreams." In addition to providing an energizing musical experience for the audience, NCB and its performers disseminate numerous positive values to the community through exquisite compositions and profound emotions.