VISION AND MISSION

Vision

NCB is committed to becoming a long-term strategic partner with start-ups, young families, and enterprises on the path to financial success, while fostering the best working environment for our employees, and guided by our motto, National Citizen Bank — Your Bank.

Mission

NCB to become a smart and friendly Financial Advisor, committed to providing prompt, friendly and tailored financial solutions to each customer.

COMMITMENTS AND RESPONSIBILITIES

To customers

NCB is committed to sustainable development to provide absolute safety for depositors and stakeholders

NCB is committed to providing our customers with flawless, practical, and diverse products and services, serving as customers' reliable partner and companion – as "Your Bank"

To investors

NCB is committed to constantly striving for shareholders' profit optimization based on stable and sustainable business operations as a leading bank in efficiency.

To Employees

NCB is committed to providing our employees with a modern and friendly working environment that brings about learning and career development opportunities, reasonable remuneration policies as a close-knit common home.

To community

NCB is committed to complying with the regulations of the State Bank of Vietnam, the government, and other relevant regulations.

NCB is committed to fulfilling social responsibilities, as well as participating in social activities and charitable programs to build a cultured and progressive community.

CULTURE

Quality - Service - Control - Innovation

&

( One Team – One Goal – One Plan)

ORIENTATION FOR 2024

In recent years, NCB has identified numerous opportunities, seized opportunities, improved and structured the system, and laid the groundwork and foundation for the breakthrough period of 2022 – 2025. NCB continues to accelerate in 2024 to accomplish the mission of New Position – New Heights. Accordingly, NCB shall focus its orientation for operations in the following areas:

- Strengthen financial capacity to meet safety ratios in banking operations.

- Focus on developing Digital Banking and high-end retail banking customer segments.

- Ensure risk management are in accordance with the direction of the Government and the State Bank of Vietnam.

- Consolidate the organizational structure to ensure a streamlined, flexible, suitable, and effective structure.

- Develop human resources with comprehensive skills to meet the continuous development needs of the Bank.

- Enhance service quality and customer experience through the customer-centric and technology-focused methods.

CORE VALUES

For NCB to effectively execute the strategic direction, our corporate culture is built on 5 CORE VALUES that we prioritize and embody in all activities. These serve as the foundation for NCB to establish and develop a strong brand and as a necessity for accomplishing long-term objectives:

- Loyalty

- Trust

- Caring

- Dedication

- Flourish

The initial achievements in the improve and system structure phase have affirmed NCB's effective strategy, resulting in positive changes in professionalism and service quality. NCB continues to transform to seize opportunities, overcome challenges, reach new heights, and fulfill its mission of delivering the highest value to customers, fostering a robust corporate culture, and effectively contributing to economic growth.